Starting a blog is something almost all of us have the capabilities to do, however, making money off it is an entirely different ball game. While most of us think revenue will come with time, ensuring profit from day one will give you a much better advantage moving forward with your business. And if you’ve been curious about how to make money from your blog, then there are a few things you should consider. Check them out below:
Create An Amazing Brand
If you’re going to be creating a blog, then one of the first things you need to focus on is the branding aspects. Not only will this be how people separate your blog from the competition, but what it stands for and why they should follow. After all, a big part about not only having a blog, but a brand is that it’s a symbol for a common belief or culture. And if you’re genuinely going to make money from your blog, this needs to be a top consideration.
To begin, ask yourself what type of personality that your brand would have, as well as what that represents. A big aspect of branding is that it’s just as much science as it is storytelling. While you can have a logo that people understand, a big part of that recognition is also repetition. For example, LucidPress explains that color increases brand recognition by 80 percent, which goes to show how much the little things can add up. Work with some logo creators online to see what identity you could build, since having a great brand means creating a great blog.
Have A Monetization Plan
Although it might sound obvious, a lot of bloggers make their monetization plan a “worry about later” problem. However, doing that not only limits the value opportunity from the start but potentially runs the risk of having it never becoming a part of the conversation, getting wrapped into strictly creating content. If you’ve never considered how to make money with your blog, it should become a top priority as you get more involved.
While you don’t want to cheapen your brand by producing a bunch of work with little to show for it in regards to a reputation, it is important to be mindful of the type of work you could potentially make the most profitable. For example, the average rate for a sponsored blog post comes to about $50 per post (at the minimum), which shows there’s a variation of what could be produced. Draw out a few different avenues and price points that will make sense to you, as that will increase your value from the start.
Get Social With It
As it goes with most bloggers, being active on social media is a top priority to ensure engagement. This not only means getting people to visit your blog but interact with you on social platforms, lending your voice consistently to a multitude of platforms. And although you’ve probably already been working on social, it’s also something that is going to need quite a bit of attention to if you want your blog to thrive.
To begin, start looking at where the different audiences for your website are as well as how you can reach them. For example, a vast majority of Twitter users also report using Instagram. Being able to hit find repetition can be a great way of doing outreach. Furthermore, a big part of social is starting a conversation with those that follow you, allowing them to shed insights on what’s going on as well as how they can learn more. Remember, as a blogger, your main goal should be to help spread information; if you’re able to capitalize on that with social media, it will be much more powerful in the long run.
Keep Consistent With The Visuals
Finally, even if you think it’s something that will require too much work, providing visuals for both your social and blog posts will increase engagement tenfold. In fact, marketers say visual content is one of the most important mediums for their business, which makes sense considering how much more people can digest and form a reaction to it. From there, your content has much spreadability; however, first, we need to talk about your strategy on how to get there.
A big part of producing visual content is either having the talent yourself or bringing on someone that does to both photography and design, as those two core elements can go a long way. Furthermore, having a consistent track record and aesthetic is also a crucial element to look for in your hiring process, especially if your identity is early on. Remember, while no one said your identity has to be perfect from day one, it’s also something that should be developed over time to ensure success.
What are you most excited about in launching your blog? Comment with your answers below!