7 Ways to Incorporate Giving Back in Your Business

Customers and job seekers are moving en masse to companies that not only provide the service, product or situation they’re looking for, but that also give back in meaningful ways.

It’s no longer enough just to have a great product or pay employees well. If your business does not have a mission of charitable giving in place, you’re most likely losing out on customers as well as top talent.

If you’re a small-business owner, however, you may be worried that giving back may cost more than you can handle. Not to worry. Here are seven ways to incorporate giving back within your business without breaking the bank.

  1. Make It Part of Your Company Mission

Entrepreneurs such as Sanjay Shah, founder of Autism Rocks, and Richard Branson, founder of the Virgin Group, have always made it a point to include giving back as part of a company’s mission. There are several ways to add giving back to your business mission that can be ongoing or during specific time frames.

Ways to give back include donating a portion of each purchase to a specific charity, adding a voluntary charitable contribution space on your online purchase checkouts and in-house and online charitable donations for a worthy cause.

  1. Involve Employees

Did you know that a business that gives back also has the happiest employees?

Employees who feel the company they work for is more than “out for money” but is also concerned with people in need are more productive and more satisfied with their jobs. Involving employees in charitable giving events also builds a sense of “family” that improves the overall workplace experience.

Employees can participate in a planned volunteer day once a month, donation collection drives, organising and working fundraisers and stepping in to help the community after a disaster.

  1. Launch a Charity Drive

Local small businesses, in particular, can take steps to meet the needs of those in the community. Is a local food bank running short on food for the needy? Perhaps a local animal shelter needs help building an enclosure. Does the homeless shelter need donations of coats or blankets? Your business can hold a charity drive to fit any number of community needs at little or no cost.

  1. Partner With a Charitable Agency

Charities work with a variety of businesses to help the needy. One way to become involved is to offer a referral bonus to current customers where you make a monetary donation to charity for every new customer they refer. Check with charities in your region to see what types of partnerships may be available.

  1. Sponsor a Youth Sports or Academic Team

Sponsoring a youth sports or academic team is a great way to help young people in your community as well as get friendly publicity for your business. The team gets much-needed help with fundraising and your logo gets splashed across uniforms and banners. It’s a win-win.

  1. Offer Products or Services Pro Bono

Nonprofit organisations often need services or products but have limited budgets. Your company services or products may fit the bill. Consider donating your business services or products to charitable agencies.

  1. Create a Socially Conscious Working Environment

Think about the workplace environment you provide employees. Does your company participate in a recycling programme and provide easily accessible recycle bins for employees to use? Do you have paperless systems that would, if not eliminate, greatly reduce the amount of paper being used on a daily basis? Do you offer employee incentives if they use public transportation? This type of giving back may not be as obvious as holding a fundraiser, but it adds an element of social consciousness to the very fibre of your company.

 

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